Within the scope of product family design, the design of 8 different products was meticulously made to speak the same design language. During the design, it was desired that the products be dynamic, simple and memorable.
The company, which is the largest machine tool manufacturer in the country, has become the market leader in the country thanks to its products that can be easily distinguished from its competitors.

A sustainable design language has been adopted and these designs can be applied to more than 10 products of different scales.
Some members of the product family have received awards from international design competitions.